ABOUT US
Built on Decades of Executive Affinity Expertise — For Teams Ready to Lead.
Our background
OUR MISSION
To Empower Teams to Own Their Affinity Growth
Our team leverages a deep understanding of industry dynamics to provide tailored approaches for your success. We help clients navigate the complexities of the market landscape and pride ourselves on our commitment to collaborative partnerships and personalized solutions.
Ann Dieleman, PCC, MBA
Managing Director
Ann specializes in working with executives across the globe to grow and sustain profitable businesses. With 25+ years of executive leadership, Ann has worked with startups, small businesses and the Fortune 100 with a special emphasis on B2B2C and B2B channels.
James Kraynik
Managing Director
James has 30+ years of experience in executive roles across product development, product marketing, business development and sales management. He’s a long-time leader of go to market and demand generation programs for B2B2C and B2B channels.
LEADERSHIP TEAM
We understand the real challenges affinity leaders face, because we’ve led from that very seat.
Determining if you should develop an affinity strategy is challenging. A lack of educational resources, difficulty in gaining proven best practices that can be adopted, and an ever-growing talent and experience gap requires organizations to work with partners that have deep affinity specific experience to help them leverage their current strengths and develop an appropriate affinity approach.
Yes, by the very nature of an affinity relationship, there are multiple parties involved in the offering, purchase decision, fulfillment and customer experience. Navigating integrated relationships is one of the most important challenges when entering into the affinity market.
Surprisingly, this is a common question. Our clients leverage an affinity-specific roadmap that enables the entire executive team to have a clear understanding of the strategy, execution requirements and customer deliverables.
Unfortunately, this is a reality for most executive teams. Our goal is to highlight some of the most common mistakes and provide an affinity specific toolset that helps teams guide their strategy and functional decision making.
FAQs
Everything you need to know
You’re not the only one with questions, here’s what others often ask and the guidance we offer.