INSIGHTS
Our Latest Thinking on Affinity-Based Strategies
Determining if you should develop an affinity strategy is challenging. A lack of educational resources, difficulty in gaining proven best practices that can be adopted, and an ever-growing talent and experience gap requires organizations to work with partners that have deep affinity specific experience to help them leverage their current strengths and develop an appropriate affinity approach.
Yes, by the very nature of an affinity relationship, there are multiple parties involved in the offering, purchase decision, fulfillment and customer experience. Navigating integrated relationships is one of the most important challenges when entering into the affinity market.
Surprisingly, this is a common question. Our clients leverage an affinity-specific roadmap that enables the entire executive team to have a clear understanding of the strategy, execution requirements and customer deliverables.
Unfortunately, this is a reality for most executive teams. Our goal is to highlight some of the most common mistakes and provide an affinity specific toolset that helps teams guide their strategy and functional decision making.
FAQs
Everything you need to know
You’re not the only one with questions, here’s what others often ask and the guidance we offer.